The Solar Market is Shifting Gears

The Solar Market is Shifting Gears

In this article from McKinsey and Company’ article, “Residential Solar: Down, Not Out” argues that although 2024 brought a dip in rooftop solar installations—with high interest rates and changing incentives causing pullbacks—the core of the industry remains...
Solar is the Most Abundant Energy Source on Earth

Solar is the Most Abundant Energy Source on Earth

Solar energy refers to light and heat radiation from the sun that is harnessed to generate electricity. While we scale up technologies across the globe to capture and convert solar energy, the Earth already receives it in spades. An hour and half’s worth of solar...