In this article from McKinsey and Company’ article, “Residential Solar: Down, Not Out” argues that although 2024 brought a dip in rooftop solar installations—with high interest rates and changing incentives causing pullbacks—the core of the industry remains strong. McKinsey sees this decline more as a reset than a collapse: solar is still cost-competitive in many markets, consumer interest is high, and smarter companies that adopt AI, bundle energy products, and stay agile locally could ride the rebound. The takeaway? The solar market is shifting gears—not headed off a cliff.
Read the full article here: https://www.mckinsey.com/industries/electric-power-and-natural-gas/our-insights/residential-solar-down-not-out
Now is the time to go green with solar energy! The 30% percent solar tax credit is set to expire at the end of 2025, so act now while there’s still time. Call The Solar Gladiator at 919.335.3755 today to schedule your free no-obligation consultation today!
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